Tuesday, December 12, 2017

Digital Literacy 101

There has been a lot of talk in the news lately about the abundance of fake news. Fake news is information deliberately posted to confuse people, drive traffic to websites and in many cases can have a significant impact. We know from class that anyone can create a website. It is now our job to become detectives of what is real vs. what is fake.

Websites and news organizations make money from advertising when we view their content. There are three important distinctions for you to know:

  1. Native Advertising - advertising that tries to sell or promote a product in the guise of a news story
  2. Traditional Advertising - most common advertising that sells or promotes a product 
  3. News story - real content containing factual information about a subject and independent of bias and should answer, who, what, when and how
For this post take a look at the following website banner and answer this question: 


Is this native advertising, traditional advertising or a news story and why? 

8 comments:

  1. I believe that it is traditional as it focuses mainly on its topic and does not hide or advertise anything within it.

    ReplyDelete
  2. It is traditional advertising because it promotes the company, Gotham Writers and gives no other information that might label it as a news story or native advertising.

    ReplyDelete
  3. I think that it is traditional because its straight to the point, and it doesn't hide anything

    ReplyDelete
  4. I think this ad is traditional because it seems to have nothing to do with any important news, but instead is trying to persuade you to buy what they're selling.

    ReplyDelete
  5. I think that it is traditional.Because it does not appear any other information.

    ReplyDelete
  6. I think it is traditional ad. These are the kind of ads you see pop up on Youtube. They are very common.

    ReplyDelete
  7. i dont think this ad is important. it is very traditional. i see ads just like this one everywhere and they always pop up on website that i just ignore.

    ReplyDelete
  8. I think this is a traditional advertisment because it is promoting Gotham Writers and they want to drive your attention by putting "save $20 with promo code". They're also not giving any other information.

    ReplyDelete

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